With close to 50 carefully selected venue, hotel, associate and affiliate members that represents the strength of what Westminster can offer the event organiser and planner, The Westminster Collection (TWC) is an established first point of contact and one-stop-shop for these important services.
These range from historical palaces such as, Banqueting House, Whitehall to contemporary facilities such as Altitude 360 – London in Millbank Tower. Important and thriving institutions, societies, institutes, charities, associations and the Church, as well as private sector organisations, are all members sharing common objectives and needs, principally to be successful in raising sustaining revenue as a result of the commercial enterprise they carry out in selling their facilities to the business tourism buyer throughout the Meetings Incentive Conference and Exhibition (M.I.C.E.) sector.
And the concept for TWC, officially launched in October 2003, was simple. It was to ensure that primary facilities and venues in Westminster, marketed themselves collectively to ensure that the location in which they sat, that was such an integral part of why they were sought after in the first place, got a dedicated and independent voice within a membership environment that brought them results.
Take the financial commitment alone. A survey of our members carried out in 2009 revealed that, between them, in excess of £125 million had been spent on capital investment and refurbishment programmes during the past 5 years.
An earlier survey of members established that turnover for The Collection, at that time, amounted to over £70 million with as much as a third of that again assessed as having been turned away due to incompatibility, or unavailability, or both.
Our members, therefore, are major players in maintaining the all important business tourism revenue that is vital to Westminster and London's economy. The economic impact benefit, as a result, is substantial and measured as 3-4 times greater than that derived from leisure tourism.
For further enquiries about TWC members, membership benefits, Showcase, newsletters and activity, please contact us by phone or email, or take a look at our website.